Monday, June 15, 2020
From Lou Adler to Seth Godin the future of a traditional resume
From Lou Adler to Seth Godin the future of a traditional resume Youâve probably heard comments like: âthe resume is dead,â âdyingâ, âbeing transported to the emergency roomâ, or any other variation. It seems to be kind of a trendy topic these days. In a way, itâs correct: the traditional resume has been dying at a slow pace for a while now. Currently, it still remains in the same, outdated format with no significant changes over the past 35 years. After all, itâs still a simple list of your experience, skills education.About 2 years back, I co-founded a resume building platform â" Enhancv. Over those years, Iâve seen countless, âsoullessâ resumes that pretty much guarantee that youâre not getting called up for an interview. In an attempt to shed some light on the topic, Iâve gathered seven points of the best resume advice Iâve ever heard. Advice that will help you ditch the traditional resume and create something truly special.1. âSubmit a proposal not a resume to get a job interviewâ â" Lou AdlerLou Adler is one of LinkedInâs top 20 Influencers. He is currently the CEO of The Adler Group, a consulting firm helping companies implement performance-based hiring.If you look at it from the companyâs perspective, your traditional resume just doesnât work for them. They want to see who you really are but most importantly â" what you can do for them. So donât submit a typical resume. Rather, provide a solution for their problems.Before even starting with your resume, think what youâre most proud of, and write down 5 of your biggest achievements. It could be anything â" winning a school competition, speaking three languages, studying abroad, or even living a balanced life. Any major part of your lifestyle or personality is worth to mention.That, coupled with why youâd want to work specifically for the company youâre applying for and how you can contribute to the company, would hardly ever get you rejected for an interview. For example, here is Ninaâs resume for Airbnb. It went viral for a reason â" the resume says a lot more than âWorked at X company for Y years and did Z.â It actually showcases Ninaâs personality, skills, achievements and directly mentions how she can contribute to the company.Donât be afraid to ditch the old-fashioned way of applying for a job. Call it a resume, cv, lebenslauf, online profile or a summary. But your application should solve someoneâs problem. The resume shouldnât just be a list of experience, education, and skills. What it should be is a proposal: a glimpse into your personality, a showcase of your personal achievements, and a unique solution to the companyâs problems.2. âShare a point of view. Invite people into a relationshipâ â" Michael MargolisMichael Margolis is a TEDx SXSW speaker. He is a founder of Get Storied and author of the most shared resume article on 99U.If you already have a resume, open it up and read it slowly. Ask yourself â" âDoes this really describe who I am?â.Then google s omeone elseâs resume. Read it and ask yourself again â" âDo I have anything in common with this guy?â.Sadly, in most cases, the answer to both questions would be a ânoâ. The traditional resume does not show the human being behind the resume, neither does it help to build a relationship with the person reading it.Companies donât employ resumes. They employ people. Yes, they care about your previous experience and education, but what they really want is to hear your story. They want to hear your point of view.Donât be afraid to share more personal details about yourself. Mentioning your favorite books, for example, shows your interests and passions. In special cases, this may even be a huge boost for your resume. Think about Elon Musk. Before he became the legendary entrepreneur we all know and love today, he wasnât the best of students. What put him ahead of everyone else, however, is the vast quantity of highly complex books heâd read.By mentioning such details in your resume, you will show that youâre more vulnerable. That is more human, approachable and relatable. Yes, your resume would be different from the rest. The person reading it, however, might find something in common with you. And at that point, youâve already established some rapport â" youâre no longer a piece of paper.Related articles:How to use volunteer experience to make your resume stand outRobert scored a point against autism and found a job thanks to Enhancv6 powerful women to inspire your next career move3. âQuantify Your Impact â" Accomplished [X] as measured by [Y] by doing [Z]â â" Laszlo BockLaszlo Bock is the SVP of People Operations and author of Work Rules!. During Bockâs tenure, Google has been named the Best Company to Work For more than 30 times.There are many reasons why an application can get rejected â" from not being found on Google to having blatantly lied on the resume. The most common mistake, however, is surprisingly neither one of those . According to Laszlo Bock, the biggest reason resumes get rejected is because theyâre filled with responsibilities instead of accomplishments. Traditional resumes show what people had to do for a certain position â" which is something that the HR already knows. Rather, you need to show them how exactly you executed your tasks, and what were the results you received. This empirically sets you apart from all the other applicants.For example, if youâre a Social Media Marketer, everyone would know that you have to maintain the profiles of Facebook, Twitter, LinkedIn, etc. So, donât waste space on your resume saying something as obvious as that. Instead, write how you improved the social reach and user engagement on either one of the channels, and what results did these metrics bring to the company. Be as specific as possible, including numbers and tangible results.Donât hesitate to rewrite every single sentence on your resume using this formula. Take a look at the following ex ample â" which one do you think is more believable and useful?âRaised engagement on Facebook by 140% over 2 months, by creating team video ads.â Or âManaged the companyâs Facebook pageâKeep in mind that finding and then explaining your accomplishments or skills is not an easy task. Most people give up by just adding some buzzwords â" team player, critical thinking, problem-solving, etc â" or just completely skipping that part, thinking that theyâve achieved nothing.If you canât think of specific accomplishments, or itâs hard for you to define your Top Skills, go ahead and ask your friends and colleagues. Think about the last time you executed something successfully, the way you did it and the results you drove. Consider what skills helped you make all that happen. In addition to that, when writing about your achievements, make sure to mention the competition. If you won an entrepreneurship challenge, say exactly how many people competed. It sounds a lot better if you were #3 in a competition with 100 participants, as opposed to #1 and keep the number of participants unknown.So now that weâve got all that covered, make it all come to life in your traditional resume: Mention the competition in your achievements, the results of your actions and the significance of your accomplishments.4. âTry to understand the job youâre applying forâ â" Lily ZhangCareer Development Specialist at GECD and writer at âThe Museâ.Thirty years ago when people looked for a job, they needed only one resume. Today, unless you want to apply for only one company, you need a couple.Donât just make one black and white resume, send it to a couple of companies and then pray to receive an answer. Donât try to cheat and craft 10 resumes, filling each with buzzwords from their respective job descriptions either.Instead, try to understand why you want to work for that specific company. Go ahead and read a bit about the organization, check out the reviews on glas sdoor or their profile on Linkedin. If you still donât have much information, focus on the position that you are applying for. Read the job description and ask yourself â" âAm I motivated enough to start working for that company?âMost unsuccessful hires are not because they lack the skills, but because they didnât fit the companyâs culture. If youâre not truly motivated to work at either of the companies, donât even bother sending in your resume. It wonât be worth it either for you nor the company.In addition to that, a successful job search does not include sending your resume to 10 companies. Itâs much better if you shortlist 3-4 companies, the ones where you really want to work and concentrate all of your efforts on learning about them and impressing them with your knowledge enthusiasm.5. âYou donât need to have had good jobs in order to have a good resumeâ â" Penelope TrunkPenelope Trunk is an American businesswoman, author, and blogger. Her work focus es on the intersection of work and life.I have seen a lot of skilled people who are too scared to apply for major companies because, having only worked for the smaller organizations, they think that theyâre just not good enough. The same applies to college students, who donât dare to apply for their dream internships because of the lack of work experience.Iâve met Eastern European students who traveled all the way to the United States, worked the jobs no one wanted for over 100 hours a week, just to pay for their tuition. Those same students donât realize how valuable that kind of experience can be for organizations. True, itâs not directly related to a job as a banker, for example. But then again, how many students have the experience of working in a bank?While the experience may not be as relevant to the job itself, it proves that the student is hardworking and determined. If youâve washed dishes for 100+ hours a week, you wouldnât be dismayed by working 80+ hours in an office for a bank. When thinking about your experiences, always ask yourself whether youâve learned anything important working a seemingly irrelevant job. If the answer is yes, it definitely belongs to your resume.Most recent graduates donât get their first experience by working in big and famous corporations â" but through internships, part-time jobs, volunteering experiences and so on.Exactly this type of experience is what employers are looking for. The world has changed â" having a lower GPA at the university doesnât mean youâre a worse hire than someone with a 4.0. The GPA was never a good predictor of career success, to begin with. This also goes for your work experience. Working for three months in a failed start-up can boost your skills way more than three years in a big corporation.Remember you DO have experience, but itâs up to you how you are going to sell it. Being aware of your own skills and experiences is the first step to success.6. âA resume is an excuse to reject youâ â" Seth GodinSeth Godin is an American author, entrepreneur, marketer, and public speaker.90% of the resumes get rejected. Thereâs only one position after all, and unless you can differentiate yourself, it will end up in a trash bin with the rest.If you want to increase your chances against the statistics, ask yourself: âWhy do I need a resume?â. If the answer is âI have to show the facts about meâ, according to Seth Godin that wonât show what you HAVE. It will rather show what you MISS. Creating something just to show what you miss is really an excuse to be rejected.According to him, sending a traditional resume like everyone else and pretending that you are remarkable would make people ask themselves â" âOk if you are that special, why canât I see that through your resume?â.That doesnât mean that you shouldnât send a resume at all, nor that you should follow all the standards and requirements you find on the web. It means that a trad itional resume doesnât reflect who you really are and why youâre special. The requirements tend to restrict you in a lot of ways, making concrete statements on what should and should not be done.The first step is to stop thinking of your resume as âjust a resume.â Donât even call it a resume, when it can be something much more. Your personal story was written down. While there are some best-practices to follow, you should have complete creative control over all the content in the resume. After all, who knows more about your personality than yourself?Feel free to write something creative and against traditional resume standards. Youâre not just a bunch of bullet points. Nor are you a combination of work experiences and education. Show people like Seth that you are special, that you are living your eulogy, not your resume.7. âThe best hire might not have the perfect resumeâ â" Regina HartleyRegina Hartley is the Director of Human Resources at UPS, the largest logistic s company in the world with over 10,000 employees.In 2015, Regina gave a TED talk about the candidates who are not all that good on paper but turn out to be some of the companyâs best hires.She called such people âScrappersâ â" people who donât have the best resume but have grown up constantly faced with adversity, resulting in a life filled with both passion and purpose.âTake this resume. This guyâs parents give him up for adoption. He never finishes college. He job-hops quite a bit, goes on a sojourn to India for a year, and to top it off, he has dyslexia. Would you hire this guy?His name is Steve Jobs.âSome of the most successful people can seem pretty inconsequential on paper. They may have not been the smartest kids in school, some of them have never even attended school. Such trivialities, however, donât stop such people from founding million dollar companies.Iâve seen a lot of people who donât apply for the jobs they truly want, just because they donât think they have a good enough resume. Reginaâs talk proves pretty much the opposite. If youâve survived hardships in life such as poverty or violence, you might be more valuable to a company than someone whoâs life was engineered for success since birth. After all, if youâve survived poverty and violence, business challenges are nothing but a minor setback.Regina finished off her talk with a study done by DiversityInc, showing that the top 50 companies for diversity outperform the SP 500 by 25%. So, the next time youâre competing with 4.0 Ivy League graduates with near-perfect resumes, stand your ground and prove yourself.To top it all off, if thereâs one thing you should take away from this article, itâs this. Even when faced with adversity, focus on being you, focus on telling your story, and youâll get the job you deserve.â"To read next: Check out our resume examples section that got people hired at their dream jobs.
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